Video Premiere: Rihanna - What Now

Rihanna has premiered the music video for "What Now". The track serves as the fifth official single from her seventh album "Unapologetic", which is available in stores now.

The visual directed by The Uprising Creative, it was shot over the summer in Phuket, Thailand.

"It's gonna be kinda eery, very creepy because 'What Now' is one of those songs that you can get really boring with the visual", said Rihanna. "Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty. It is pretty and kinda soft, but it's really a little demented".

Check out the video, after the jump.